Everything Digital Tech and More

I have chosen my birth month this year to share  the details of my Addiction. Yes I clocked a year older (yeah, a year older no need for more details. Lets focus on my addiction)  on the 2nd of July.

I choose to spend the day just as my mom does every year. Go incommunicado. All phones off, all access to reach me shut down. Be completely out of reach. (Don’t ask me why she does this or where she goes, we are tired of asking). It was supposed to be a time of self reflection. But I ended up spending half of the  day fighting my addiction. It was a battle I had fought for years, it was a war I had chosen to win this special day of my birth.

I could not do it, I struggled but I needed my Mobile phones (Yep, two of them. The Nigerian’s  dilemma). Wasn’t because of the calls and messages I would be receiving from family and friends. I just needed to stay in touch with the world!

Then it dawned on me, many businessmen and innovators ( ….ok  maybe not innovators, simply sharp guys) have cashed in on my addiction. They have recognized the average person globally is looking at and engaging with his/her device nothing less than 85times daily and  found a way to milk the benefits of OUR addiction. Yeah, its you and I.

Let me share some insights with you.  The innovators or sharp guys as you would prefer to call them  are in three categories:

– Mobile Content/Service/product Developers : the guys who have taken time to understand what keeps our interest and developed services/products that we would simply pay for.

– Mobile Content User acquisition aka Mobile Advertising  gurus : These guys have mastered our Mobile behavioural patterns and used systems and softwares to reach us on webpages, social media platforms and portals.  So imagine you are on your favourite webpage or blogs, you are playing that game that keeps you awake all night, or you are using that app that gives you that information, and then you see an ad that showcases that service/product that you have been looking for. These guys have been watching you in 3D, literally. We are trapped!

–Mobile Content Billing enablers: No need for details. They make the money happen.

In each of these are many facets and details. I would share details of each categories in the next write ups. Truth be told OUR addiction has opened up an industry that is a major contribution to the GDP of any economy. Telecommunications from Middle East and Africa contributes 8% to the global telecommunications activities.

I know your addiction is for a reason, you might just be the next set of sharp guys in a new Mobile business category yet to be discovered. Lets talk about it.

Come back soon…………