Terragon published its annual digital insights a few weeks back.
As a business owner or someone simply interested in the growth of internet penetration in Nigeria, some of the key points (and lessons) from the report should be of interest to you.
- You already know Nigeria is at 162 million mobile subscriptions, which amounts to 84 per cent of the population. Then it is not a surprise that Internet users is currently at 100.5m (not sure if this accounts for multiple screens i.e one person who owns two phones, laptop and a PC).
What this stats means is: a) To get the attention of the average Nigerian you need to be online. b) To be online is good but you need to have content that sets you apart from the millions crowd a.k.a competition is fierce, think Unique. c) The good and bad are online, be careful of the information you share online.
2. Not sure why, but we have more men on social media. (would be very interesting to know exactly what they are doing). But more importantly Facebook is still “King”. I personally thought it was Instagram ruling but statistics shows I am wrong.
Lesson for you: Your Facebook page should lead all times, every other platform should support. A caveat from me though; if your product or service is image or video driven, you might want to do more on Instagram. But remember there are more people on Facebook.
3. This next one is very important for now and going forward. If most of the content consumed online is Mobile Video, then Explainer Video (nothing more than 5 mins please) is the next thing for your business. 
No, it does not have to be super high tech and professionally done, there are a number of tools you can use to produce a video for your business. Read up on them here. Just as with all your content going online think unique, you only have the first 5 secs of your video to get the attention of your consumer.
There is more on the report. You can read the full report here.
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